Our marketing plans and team bonuses are all driven by ROAS and results.
We use transparent communications and tell the truth using data. We remove the touchy-feely, Mad Men sales approach that most marketers use when presenting recommendations to executive management.
We use tech-based agile processes to avoid bureaucracy. Period.
We integrate proven organizational methodologies based on the work of Peter Senge (author of the Fifth Discipline), whom we’ve worked with closely.
We’re different.
WHAT WE GRADE
Build shareholder value by measuring performance.
Strategy, Data, & Usable Analytics
ROAS Modeling
Source(s) of Marketing Data and Integration with Financial Data Sources
Sales Team Rating of Lead Generation Efficiency and Effectiveness
Identification Process of Strategic Objectives
10 Other Points
MarTech Stack & Consumer Experience
Scalability of Content/Content Reuse Strategy
Optimization Strategy (channel level)
Real-Time Quantitative and Qualitative Data Analysis
Maturity of Pattern Library and Style Guide
User Experience/Customer Experience Process Analysis
15 Other Points
Budgets & Forecasting
Budget to Actual Process and Resolution
Budget Model and Assumptions
Media Buying Mix by Chanel + Campaign
Corporate Alignment of Financial Data Used
10 other KPIs
Creative Agility & Content Engagement
Time Clock Effort
Social Media Optimization
Creative Brief Assessment
Project Prioritization Process
20+ KPIs
Media Buying, Sponsorships, & Events
Use of Programmatic Media Buying with Traditional Channels
Sponsorship + Community Support Expense/Customer Acquisition or Retention
Use of Modern Tracking Techniques
Evaluation Process for New Media
10 Other KPIs
Project Management & Marketing Ops
Tool Used for Project Management
Project Management Processes
Percentage of On-Time Projects compared to SLAs
Use of Third-Party Vendors (agency, printshop, media buyers, etc.) and Value Realization
10 Other KPIs
The Most Overlooked Area: Organizational Structure, Leadership, & Compensation
Job Descriptions and Performance Metrics
Salary Bands
Percentage of Leadership with Startup Experience
HR Recruiting Process
10 Other KPIs
COMPANIES WE’VE WORKED WITH
Accenture
PwC
Blue Cross Blue Shield
Guaranteed Rate
Master Card
Panduit
Yesmail
InfoUSA/DataAxle
Garda
HighTower
Best Buy
Giftbar.com
McDonalds
Abbivee
Wintrust
Sample Questions We Grade
What’s the timing to implement your plan for browsers dropping their support of third-party cookies?
What are the CPA, LTV, and ROAS for your top marketing campaigns?
What is the relationship between the CMO and CFO in your company? What is your Current Budget to Actual for each GL?
What is the relationship between the CMO and CIO/CTO in your company? What percent of IT-related marketing projects are on time? When is marketing brought in to assist on IT projects?
How quickly can your creative team update an existing multi-channel campaign to meet changing market conditions?
NOTE: must consist of email, search ads, flyers, postcards, landing pages, and other mission-critical channels.
An exciting vendor offering a new digital channel (highly recommended by three friends, all of whom work in marketing at Fortune 100 companies) comes to your office to present. Their value proposition looks enticing, but they can’t quantify the impact of their services. How do you proceed?
What percent of your creative staff come into the office?
If your marketing team had to give up either email marketing or social media, which would they give up?
WHAT YOU GET
Measure your performance with power.
The Books We Live By
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