Why Top Graders?
Three years ago, we set out on a mission to build a marketing machine to guide sales and marketing departments with the least amount of headcount (you’re welcome CFO) while still having an impact on growth (you’re welcome CEO).
MODEL WAS BASED ON XXXXXX YEARS OF OUR COLLECTIVE EXPERIENCE IN:
Traditional + Digital Marketing
Management Consulting
Venture Backed Tech Start-Ups
During those three years, we refined and optimized our machine. We added $1.5 billion in value to two companies in highly regulated industries.
We did that despite the challenges of Covid, The Great Resignation, Quiet Quitting (topic for later discussion) Inflation, and Fed Rate Increases.
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We’re different and can prove it in a 10 minute meeting
Hint: We aren’t going to talk about influencer fads. But we will talk about your Marketing Leadership
It Starts with Your Marketing Leader & her Team .
Sadly, we believe that most CMOs are unqualified.
Why? Because to be agile and perform in a digital world, a CMO also needs to have both financial and analytical acumen.
Of the Fortune 500, only 37 % possess an MBA and less than 10% possess an MBA from a top 5 program*
Making matters worse is that other C-Suite executives aren’t finding value in CMOs.
The median CMO tenure is 28 months — an all-time low since Spencer Stuart started tracking the statistic. And it doesn’t help that according to a McKinsey study, only 23 percent of CEOs believe that their CMOs are delivering on their growth agendas.
In the same survey, 45 percent of CFOs said they have denied or not fully funded marketing proposals that didn’t demonstrate a clear line to value.
